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  • The interior, the presentation, and even the font on the price tags in the store have been taken directly from IKEA. /CFP
     
     
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Kunming's Bootleg Ikea

From the blue and yellow logo colors to the layout of the displays and walkways, from the arrows that guide customers through the aisles to the style of the wooden rocking chairs, 11 Furniture is a near carbon-copy of IKEA. In Chinese, IKEA is pronounced, "Yijia," similar to 11 Furniture's "Yiyi." Located in Yunnan Province of Southwest China, it even boasts a café where customers can enjoy a meal as they deliberate their purchases – only the menu is different. At Kunming's 11 Furniture, IKEA's Swedish meatballs have been replaced with more locally acceptable Chinese cuisine. Photos from August 2, 2011.

08.03.2011
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Caixin-China
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Latest Issue:
Fumes and Fantasies
Northwest China factories with wastewater 'evaporation ponds' pledged zero emissions and then failed miserably
Issue 84
12.01.2014

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