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Selling Europe
Selling Europe
Chinese and Indian companies seizing opportunities overseas would do well to take into account the value systems of their hosts
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European industry has suddenly become flavor of the month, being courted by companies from across emerging markets. Given the stigma of the current euro zone crisis, this could be seen as a potential kiss of death for those Chinese and Indian companies beating a path to Europe's door. However, there is sound industrial logic here, which could benefit both sides, in particular the people of Europe.
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