05.21.2012 11:20

Selling Europe

Chinese and Indian companies seizing opportunities overseas would do well to take into account the value systems of their hosts
By Thomas Eymond Laritaz and Joel Ruets

European industry has suddenly become flavor of the month, being courted by companies from across emerging markets. Given the stigma of the current euro zone crisis, this could be seen as a potential kiss of death for those Chinese and Indian companies beating a path to Europe's door. However, there is sound industrial logic here, which could benefit both sides, in particular the people of Europe.

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