(Beijing) – For many journalists in China, the rewards of the profession are purely a financial question. Amid a slew of media bribery-related scandals in the past year, China's top media regulator announced a crackdown on non-transparent media practices.

On June 13, the State Administration of Radio, Film and Television (SARFT) issued a notice on a campaign against unethical practices in the media which will focus on three areas: individuals that falsely pose as investigative journalists, individuals that receive cash envelopes for interviews and media organizations that engage in corrupt practices.