Caixin OnlineFocusTopics2012London OlympicsMedia Watch London 2012 Media Watch: Pedals and Medals
07.30.2012 19:36

London 2012 Media Watch: Pedals and Medals

Britain's quirky version of the opening ceremony was by and large a hit in China, which continues to be obsessed with gold
By intern reporter Shen Wenjie

As I was watching the CCTV live coverage of Danny Boyle's delightfully eccentric opening ceremony of the Olympic Games on Saturday morning, the commentator, Bai Yansong, a veteran newsman, was lost on points involving heavy cultural references. I couldn't help but wonder, how much of that unabashed Britishness might be lost during translation for the Chinese audience?

We hope you have enjoyed your free articles for the month
REGISTER to get 5 more free articles, or SUBSCRIBE to get full access to Caixin
Already a subscriber? Log in now
Sign up to receive our free daily newsletter