Caixin OnlineBusiness & IndustryTop Stories Industry Samsung Slipping in China Market, 20 Years On
10.08.2012 11:50

Samsung Slipping in China Market, 20 Years On

China's love affair with the culturally aware South Korean consumer goods giant may be cooling
By staff reporter He Chunmei
 
a

(Beijing) – Business executive Tan Hong joined Samsung Group's China home appliance division in 1995 and was immediately impressed by the South Korean behemoth's culturally sensitive interest in Chinese consumers.

Tan warmed to the appliance and electronics manufacturer after he was initially assigned to run a charity-brand awareness project that focused on donating second-hand computers to poor students in the remote mountains of Hebei Province.

We hope you have enjoyed your free articles for the month
REGISTER to get 5 more free articles, or SUBSCRIBE to get full access to Caixin
Already a subscriber? Log in now
COMMENTS (0)
Sign up to receive our free daily newsletter
Latest Issue
On the Cover:

Ammonia in the Haze

Farms and cars are contributing to rising levels of ammonia gas in the country, but the impact on air pollution is still hazy


Issue 82
October, 2014

POPULAR GALLERIES

SUBSCRIPTIONS

Caixin-China
Economics & Finance
Latest Issue:
Ammonia in the Haze
Farms and cars are contributing to rising levels of ammonia gas in the country, but the impact on air pollution is still hazy
Issue 82
10.01.2014

Subscribe       |       Newsletter        |        FAQ