Caixin OnlineBusiness & IndustryTop Stories Industry Tmall Prepares for Huge Annual Sale
10.18.2012 17:30

Tmall Prepares for Huge Annual Sale

Alibaba's B2C marketplace will have five times more vendors offering discounts of up to 50 percent than last year
By staff reporter Wang Shanshan

(Beijing) – Chinese e-commerce giant Alibaba will launch a large sale in early November on its online business-to-consumer (B2C) marketplace Tmall.com, with the number of transactions expected to exceed 100 million.

Tmall.com, which has been the B2C part of Taobao.com since 2008, has launched a major sales campaign every November 11 that offers shoppers discounts of up to 50 percent.

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