Caixin OnlineBusiness & IndustryTop Stories Industry Fast Expansion Hurt BYD, Chairman Says
01.14.2013 18:13

Fast Expansion Hurt BYD, Chairman Says

Wang Chuanfu says automaker opened too many dealerships too soon, but will focus on building its brand to turn things around
By staff reporter Liang Dongmei
a

(Beijing) -- Disorderly expansion, low quality requirements and weak brand awareness were the major problems that slowed private auto manufacturer BYD in recent years, its founder and chairman says.

Wang Chuanfu said at a January 10 press conference that BYD had completed restructuring aimed at fixing major flaws in the company's strategy.

"During the past three years, we made a sincere analysis of our problems," Wang said. "The first change is we will not focus on the number of dealerships, but quality.

We hope you have enjoyed your free articles for the month
REGISTER to get 5 more free articles, or SUBSCRIBE to get full access to Caixin
Already a subscriber? Log in now
COMMENTS (0)
Sign up to receive our free daily newsletter

LATEST VIDEOS

Latest Issue
On the Cover:

Rise and Fall of a Coal Boomtown


Issue 83
November, 2014

POPULAR GALLERIES

SUBSCRIPTIONS

Caixin-China
Economics & Finance
Latest Issue:
Rise and Fall of a Coal Boomtown
Issue 83
11.01.2014

Subscribe       |       Newsletter        |        FAQ