Caixin OnlineBusiness & IndustryTop Stories Industry Fast Expansion Hurt BYD, Chairman Says
01.14.2013 18:13

Fast Expansion Hurt BYD, Chairman Says

Wang Chuanfu says automaker opened too many dealerships too soon, but will focus on building its brand to turn things around
By staff reporter Liang Dongmei

(Beijing) -- Disorderly expansion, low quality requirements and weak brand awareness were the major problems that slowed private auto manufacturer BYD in recent years, its founder and chairman says.

Wang Chuanfu said at a January 10 press conference that BYD had completed restructuring aimed at fixing major flaws in the company's strategy.

"During the past three years, we made a sincere analysis of our problems," Wang said. "The first change is we will not focus on the number of dealerships, but quality.

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