Caixin OnlineBusiness & IndustryTop Stories Industry Low-Budget Comedy Finds Record-Setting Success
01.16.2013 15:23

Low-Budget Comedy Finds Record-Setting Success

Sound marketing, a gamble on the debut date and a craving for comedy have helped Lost in Thailand beat star-powered competitors
By staff reporters Yang Qiubo and Ge Yang
A

A movie poster for the hit comedy Lost in Thailand.


(Beijing) – Since its debut on December 12, the low-budget comedy Lost in Thailand has earned 1.2 billion yuan at the box office, making it the most profitable film ever in China.

In the month since it opened, a record 38 million cinema-goers have viewed the movie, a story about three men who visit Thailand. This means the film has had more Chinese viewers than the most popular Hollywood blockbusters to hit the country, Transformers III and Avatar.

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