Caixin OnlineBusiness & IndustryTop Stories Industry Low-Budget Comedy Finds Record-Setting Success
01.16.2013 15:23

Low-Budget Comedy Finds Record-Setting Success

Sound marketing, a gamble on the debut date and a craving for comedy have helped Lost in Thailand beat star-powered competitors
By staff reporters Yang Qiubo and Ge Yang
A

A movie poster for the hit comedy Lost in Thailand.


(Beijing) – Since its debut on December 12, the low-budget comedy Lost in Thailand has earned 1.2 billion yuan at the box office, making it the most profitable film ever in China.

In the month since it opened, a record 38 million cinema-goers have viewed the movie, a story about three men who visit Thailand. This means the film has had more Chinese viewers than the most popular Hollywood blockbusters to hit the country, Transformers III and Avatar.

We hope you have enjoyed your free articles for the month
REGISTER to get 5 more free articles, or SUBSCRIBE to get full access to Caixin
Already a subscriber? Log in now
COMMENTS (0)
Sign up to receive our free daily newsletter

LATEST VIDEOS

Latest Issue
On the Cover:

Hong Kong Prop


Issue 98
February , 2016

POPULAR GALLERIES

SUBSCRIPTIONS

Caixin-China
Economics & Finance
Latest Issue:
Hong Kong Prop
China's central bank is supporting the yuan and fending off short-sellers in the world's largest offshore yuan market
Issue 98
02.01.2016

Subscribe       |       Newsletter        |        FAQ