Caixin OnlinePolitics & LawTop Stories Politics Dirty Business for China's Internet Scrubbers
02.19.2013 19:34

Dirty Business for China's Internet Scrubbers

Deleting negative publicity from the Internet was a big moneymaker before authorities cracked down
By staff reporters Wang Chen, Wang Shanshan, Ren Zhongyuan and Zhu Yishi

Flames of a public relations disaster were licking at the heels of a private equity firm when China's most notorious Internet-scrubbing company rode to the rescue.

Saving the Shenzhen-based firm's image was not cheap, and it took more than two months to douse the flames of Internet news reports and rumors claiming executives had used a Ponzi scheme to bilk investors.

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