Caixin OnlineBusiness & IndustryTop Stories Industry How Booksellers Have Turned a Page on Online Competitors
03.29.2013 19:24

How Booksellers Have Turned a Page on Online Competitors

Internet sales have eaten into their market share, but some traditional stores have found ways to adapt
By staff reporter Wang Shanshan

(Beijing) – How China's brick-and-mortar bookstores can compete against online sellers has become something of a hot topic recently as traditional retailers have seen sales fall off.

In 2012, 46 billion yuan worth of books were sold, and online sales accounted for 28 percent of that, a report by the China Publisher's Association shows. For the first time, brick-and-mortar bookstores saw business shrink.

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