Caixin OnlineBusiness & IndustryTop Stories Industry Closer Look: Xiaomi Pulls a Knife, Sword on Electronics Industry
08.26.2013 16:26

Closer Look: Xiaomi Pulls a Knife, Sword on Electronics Industry

Young smartphone maker is apparently preparing to unveil new gadgets, but more than that it is aiming at nothing short of supremacy in its field
By staff reporter Zhu Yishi

(Beijing) – Three-year-old smartphone maker Xiaomi Mobile Internet Co. is again in the spotlight as it draws closer to the debut of much-awaited electronic gadgets.

The firm has sent out numerous letters inviting people to attend a press conference on September 5. Printed on the letters are a unique sword and knife, a clear reference to a novel that every Chinese person with the slightest interest in kung fu probably gets.

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